Creative Industries and the Paper Industry A Creative Industries approach to linking visual artists and the paper industry: A Case Study of New Possibilities for Paper

Ballinger, Christine Beth (2004) Creative Industries and the Paper Industry A Creative Industries approach to linking visual artists and the paper industry: A Case Study of New Possibilities for Paper. Masters by Research thesis, Queensland University of Technology.


In the knowledge economy, the 'creative industries' are recognised as a new paradigm. They are industries which use creativity as an intangible asset to generate wealth. The creative industries are described as 'evolving' and their outcomes frequently categorised as 'intangibles'. The thesis outlines what I term a creative industries approach to the engagement of visual artists with industry.

The artist-in-industry program, a component of New Possibilities for Paper, was established with an explicit brief to generate creative products and contained an implicit agenda to breed intellectual capital. It was conceived as a means of crossfertilising hitherto siloed sectors -- an arts environment with entrenched attitudes towards the subsidy, proprietorship and authority of creativity and the traditionally conservative paper industry.

Establishing creative industries characteristics and indicators to describe and measure creative industries operation in this program required careful consideration, with the characteristics and indicators selected able to recognise trends or changes. The analysis of the seven partnerships confirmed that the artistin-industry program is a creative industries approach upon which future programs between visual artists and the paper industry could be constructed.

The research found that the creative industries processes in most need of being addressed, if visual artists are to maximise their benefits, included an understanding and utilisation of intellectual property, knowledge of commercialisation processes and a positive attitude towards commercialisation. For paper companies that invest in R&D, there is recognition that potential tangible and intangible benefits can result from engaging in such partnerships. Additionally, a partnership in which the artist's role (or service) is focused on the industry's customers and contributes to employee knowledge was seen as being of greatest value to the paper industry.

Impact and interest:

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

806 since deposited on 03 Dec 2008
37 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 16083
Item Type: QUT Thesis (Masters by Research)
Supervisor: Cunningham, Stuart
Keywords: artist-in-industry partnerships, creative industries, cultural industries, intangibles, intellectual property, creative capital, structural capital
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Department: Faculty of Creative Industries
Institution: Queensland University of Technology
Copyright Owner: Copyright Christine Beth Ballinger
Deposited On: 03 Dec 2008 03:56
Last Modified: 28 Oct 2011 19:43

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page