'Fair dinkum personal grooming' : male beauty culture and men's magazines in twentieth century Australia

Burton, Jennifer Paula (2008) 'Fair dinkum personal grooming' : male beauty culture and men's magazines in twentieth century Australia. PhD thesis, Queensland University of Technology.

Abstract

In this thesis, I analyse the representation of grooming in Australian men’s lifestyle magazines to explore the emergence of new masculine subjectivities constructed around narcissism and the adoption of previously feminine-coded products and practices which may indicate important shifts in the cultural meanings of Australian masculinity. However, in order to talk about ‘new’ subjectivities and ‘shifts’ in masculine behaviours and cultural ideals, then it is imperative to demonstrate ‘old’ practices and ideologies, and so while the thesis is concerned with discourses of grooming and models of masculinity presented in the new genre of men’s lifestyle titles which appeared on the Australian market in the late 1990s, it frames this discussion with detailed analyses of previously unexplored Australian men’s general interest magazines from the 1930s. According to Frank Mort consumption, traditionally associated with the feminine has now become a central part of imagining men (1996: 17-18) while the representation and sale of masculinity is an increasingly important part of the ‘cultural economy’ (Mikosza, 2003). In this thesis I am concerned with the role of men’s lifestyle magazines and magazine representations of masculinity in the ‘cultural economy’ of mediated male grooming cultures.

Impact and interest:

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ID Code: 17018
Item Type: QUT Thesis (PhD)
Supervisor: McKee, Alan
Keywords: men’s magazines, masculinity, grooming, metrosexual, representation, cultural economy, media, readerships
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Institution: Queensland University of Technology
Deposited On: 18 Dec 2008 03:06
Last Modified: 09 Feb 2011 13:52

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