Broadening the boundaries of academic publication : a follow-up and suggestion
Neale, Larry, Murphy, Jamie, & Forrest, Edward (2006) Broadening the boundaries of academic publication : a follow-up and suggestion. In Proceedings of ANZMAC 2006 Conference, 4-6 December 2006, Queensland University of Technology, Brisbane. (Unpublished)
Among the many challenges facing marketers today are two broad questions: how to best utilise technology to store and disseminate the growing base of knowledge, and how to bridge the research divide between academics and practitioners. The authors propose that ANZMAC take the lead offered from other fields such as medicine and engineering to create the ANZMAC Research Data Warehouse (ARDW). The ARDW would require authors of conference papers to contribute not only their results and conclusions, but importantly, their databases to the warehouse, thus allowing replication and validation of studies. Marketing academics would also encourage practitioners to contribute to the ARDW, learn from the successes and failures of others, and better connect with the academic community. Working together, academics and practitioners could help transform abstract knowledge and industry experience into practical intelligence.
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|Item Type:||Conference Item (Presentation)|
|Keywords:||Boundaries, Academic Publication, practitioners|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2006 [please consult the authors]|
|Deposited On:||02 Oct 2009 00:10|
|Last Modified:||10 Aug 2011 16:24|
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