QUT ePrints

Predicting blood donation intentions and behavior among Australian blood donors : testing an extended theory of planned behavior model

Masser, Barbara M., White, Katherine M., Hyde, Melissa K., Terry, Deborah J., & Robinson, Natalie G. (2009) Predicting blood donation intentions and behavior among Australian blood donors : testing an extended theory of planned behavior model. Transfusion, 49(2), pp. 320-329.

View at publisher

Abstract

BACKGROUND: Donor retention poses a significant problem to blood collection agencies around the world. Previous research using an augmented Theory of Planned Behavior (TPB) approach has demonstrated that attitude, subjective norm, self-efficacy, moral norm, anticipated regret, donation anxiety from prior blood donations and self-identity as a blood donor predicts experienced donors’ intentions and that intentions, self-efficacy, moral norm, and anticipated regret may impact upon people’s actual blood donation behavior -- STUDY DESIGN AND METHODS: Established blood donors (N = 263) completed questionnaires assessing standard TPB constructs, anticipated regret, moral norm, donation anxiety, and self-identity as a blood donor. Three months later, a second questionnaire assessing blood donation behavior in the intervening three months was mailed and returned by 182 donors -- RESULTS: Using structural equation modeling, the final augmented TPB model provided an excellent fit to the data and included a direct path from intention to behavior and indirect paths to behavior through intention for attitude, self-efficacy and anticipated regret. Moral norm, donation anxiety and donor identity indirectly predicted intention through attitude. In total, 51% of the variance in donors’ attitudes, 86% of variance in donors’ intentions, and 70% of the variance in donors’ behavior was accounted for in the final model -- CONCLUSION: An augmented TPB framework proved efficacious in determining the predictors of the intentions and behavior of established blood donors. Further, this framework highlighted the importance of considering in the future how donors’ motivations for donating blood may evolve as a function of the number of prior donations -- KEYWORDS: Theory of Planned Behavior, intentions, established donors, moral norm, anticipated regret, donation anxiety, self-identity

Impact and interest:

25 citations in Scopus
Search Google Scholar™
20 citations in Web of Science®

Citation countsare sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

2,278 since deposited on 02 Feb 2009
662 in the past twelve months

Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 17279
Item Type: Journal Article
Keywords: Theory of planned behavior, intentions, established donors, moral norm, anticipated regret, donation anxiety, self-identity
DOI: 10.1111/j.1537-2995.2008.01981.x
ISSN: 0041-1132
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)
Divisions: Current > Research Centres > Centre for Health Research
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2009 Blackwell Publishing Ltd
Copyright Statement: Reproduced in accordance with the copyright policy of the publisher
Deposited On: 03 Feb 2009 08:39
Last Modified: 29 Feb 2012 23:56

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page