Consumer behaviour : buying, having, being
Taking a psychological approach to the area of consumer behaviour, this exciting new Australian text presents a contemporary framework based around a buying, having and being model. Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The text’s captivating writing style and ability to weave together the most current research, real-world examples, global coverage and managerial applications helps present the area of consumer behaviour in a fresh, relevant and exciting way for students.
Impact and interest:
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|Additional Information:||For more information about this book please refer to the publisher's website (see link) or contact the author.|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2007 Pearson Education|
|Deposited On:||02 Feb 2009 08:38|
|Last Modified:||23 May 2012 10:47|
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