The labour of user co-creation. Emerging social network markets?

Banks, John A. & Humphreys, Sal M. (2008) The labour of user co-creation. Emerging social network markets? Convergence: The International Journal of Research into New Media Technologies, 14(4), pp. 401-418.

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Co-creative relations among professional media producers and consumers indicate a profound shift in which our frameworks and categories of analysis (such as the traditional labour theory of value) that worked well in the context of an industrial media economy are perhaps less helpful than before. Can this phenomenon just be explained as the exploitative extraction of surplus value from the work of users, or is something else, potentially more profound and challenging, playing out here? Does consumer co-creation contribute to the precarious conditions of professional creative workers? This article draws from ethnographic research undertaken from 2000 to 2005 with Auran games (a game development company based in Brisbane, Australia) to engage with debates about the status of user co-creation as labour. The article argues that as a hybrid and emergent social network market these relationships introduce a form of creative destruction to labour relations in the context of the creative industries.

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86 citations in Scopus
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ID Code: 17705
Item Type: Journal Article
Refereed: Yes
Additional Information: The author-version of this article will be available 12 months after publication. For more information, please refer to the journal's website (see hypertext link) or contact the author
Keywords: Labour, Social network markets, User-generated content, Videogames
DOI: 10.1177/1354856508094660
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200) > Interactive Media (190205)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Copyright Owner: Copyright 2008 Sage
Deposited On: 11 Feb 2009 01:23
Last Modified: 29 Feb 2012 13:51

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