Optimizing rural e-service engagement : comparing development-driven and entrepreneurial models

Kiran, M.S., Watkins, Jerry J., & Tacchi, Jo A. (2008) Optimizing rural e-service engagement : comparing development-driven and entrepreneurial models. Information Technology in Developing Countries : A Newsletter of the IFIP Working Group 9.4 and Center for Electronic Governance, Indian Institute of Management, Ahmedabad, 18(2).

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This article compares and contrasts two models of e-service provision in order to identify potential synergies for greater user engagement and financial sustainability. It examines the innovative low-cost wireless DakNet network in Orissa state, which supports asynchronous communication between an urban hub and rural nodes. This infrastructure delivers low-cost prepaid services including e-shopping, employment and information searches. DakNet is propagated by village-based entrepreneurs, supported by a lean sales and technical support team. Current research indicates that the DakNet model can support not only rural businesses, but also local NGO development activities. This entrepreneurial model is compared and contrasted with the Community Multimedia Centre model promoted and supported by the development agency UNESCO through its Communication and Information Sector. We identify possibilities for cross-fertilization which leverage the strengths of both approaches.

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ID Code: 17914
Item Type: Journal Article
Refereed: No
Additional Information: The contents of this Newsletter can be freely accessed online via the publication's web page (see hypertext link).
Keywords: Community Multimedia Centres, user engagement, ICT, community
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > International and Development Communication (200103)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2008 (please consult authors)
Deposited On: 16 Feb 2009 02:52
Last Modified: 10 Aug 2011 15:13

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