YouTube, digital literacy and the growth of knowledge.

Hartley, John (2008) YouTube, digital literacy and the growth of knowledge. In Media, Communication and Humanity Conference 2008 at LSE, 21-23 September 2008, London.

View at publisher


Social-network enterprises and all manner of user-created content from blogs to Wikipedia, are examples of self-expression within a community that is in principle species-wide. As broadband speed and bandwidth increase to acceptable levels for video, television is renewing itself in the context of these services, which are individual, interactive and international. The first popular internet television venture has been YouTube, whose slogan ‘Broadcast yourself’ neatly captures the difference between old-style TV and new. YouTube massively scales up both the number of people publishing TV ‘content’ and the number of videos available to be watched. However, few of the videos are ‘stories’ as traditionally understood; and the best of those that are, for instance lonleygirl15, pretend to be something else in order to conform to the conventions of dialogic social networks. In other words, YouTube does not exhaust the possibilities either for digital storytelling or for self-expression television. Indeed its ‘uses’ may be rather restricted at least for the moment. However it does offer some pointers to the possibilities that internet-based social networks may offer as they become more ubiquitous, populated, and cheap. YouTube and other social network enterprises, both commercial and community-based, give us something to think with; a way of imagining what a ‘bottom-up’ model of a storytelling system might look like in a technologically enabled culture.

Impact and interest:

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

2,791 since deposited on 18 Feb 2009
346 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 18013
Item Type: Conference Paper
Refereed: Yes
Additional Information: The contents of this conference can be freely accessed online via the organiser's web page (see hypertext link).
Additional URLs:
Keywords: YouTube, digital literacy, social networks, television
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300) > Journalism Studies (190301)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2008 [please consult the author]
Deposited On: 18 Feb 2009 03:45
Last Modified: 09 Jun 2010 13:24

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page