Designing a game to model consumer misbehavior

Drennan, Penny, Keeffe, Dominique A., Russell-Bennett, Rebekah, & Drennan, Judy (2007) Designing a game to model consumer misbehavior. In Digital Games Research Association (DIGRA) International Conference, 24-28 September 2007, Tokyo, Japan.

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Traditionally, computer games have been used for entertainment and more recently, education. However, the potential for games to be used in other contexts is now becoming an area of interest for researchers. We propose that games can be used in areas such as social behavior research, particularly in the area of consumer misbehavior. Using game design that supports research problems and provides an affective, engaging experience for players who participate in the research allows for the exploration of problems that have previously been difficult to address for social behavior researchers.

Impact and interest:

1 citations in Scopus
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336 since deposited on 18 Feb 2009
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ID Code: 18034
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Past > QUT Faculties & Divisions > Faculty of Science and Technology
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2007 [please consult the authors]
Deposited On: 18 Feb 2009 06:45
Last Modified: 30 Jul 2015 00:51

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