Designing a game to model consumer misbehavior
Drennan, Penny, Keeffe, Dominique A., Russell-Bennett, Rebekah, & Drennan, Judy (2007) Designing a game to model consumer misbehavior. In Digital Games Research Association (DIGRA) International Conference, 24-28 September 2007, Tokyo, Japan.
Traditionally, computer games have been used for entertainment and more recently, education. However, the potential for games to be used in other contexts is now becoming an area of interest for researchers. We propose that games can be used in areas such as social behavior research, particularly in the area of consumer misbehavior. Using game design that supports research problems and provides an affective, engaging experience for players who participate in the research allows for the exploration of problems that have previously been difficult to address for social behavior researchers.
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|Item Type:||Conference Paper|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Past > QUT Faculties & Divisions > Faculty of Science and Technology
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2007 [please consult the authors]|
|Deposited On:||18 Feb 2009 16:45|
|Last Modified:||05 Jan 2011 23:41|
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