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Consumer co-creation and situated creativity

Potts, Jason D., Hartley, John, Banks, John A., Burgess, Jean E., Cobcroft, Rachel S., Cunningham, Stuart D., & Montgomery, Lucy (2008) Consumer co-creation and situated creativity. Industry and Innovation, 15(5), pp. 459-474.

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Abstract

This paper examines the industrial dynamics of new digital media from the perspective of consumer co-creation. We find that consumer–producer interactions are an increasingly important source of value-creation. We conclude that cultural and economic analysis might be usefully united about these themes,and that situated creativity should be construed as analysis of an ongoing co-evolutionary process between economic and cultural dynamics.

Impact and interest:

28 citations in Scopus
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15 citations in Web of Science®

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2,807 since deposited on 19 Feb 2009
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ID Code: 18073
Item Type: Journal Article
Keywords: consumer co-creation, creative industries, evolutionary economics, cultural studies
DOI: 10.1080/13662710802373783
ISSN: 1366-2716
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Cultural Studies not elsewhere classified (200299)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2008 Taylor & Francis
Deposited On: 19 Feb 2009 10:56
Last Modified: 29 Feb 2012 23:50

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