Consumer co-creation and situated creativity
Potts, Jason D., Hartley, John, Banks, John A., Burgess, Jean E., Cobcroft, Rachel S., Cunningham, Stuart D., & Montgomery, Lucy (2008) Consumer co-creation and situated creativity. Industry and Innovation, 15(5), pp. 459-474.
This paper examines the industrial dynamics of new digital media from the perspective of consumer co-creation. We find that consumer–producer interactions are an increasingly important source of value-creation. We conclude that cultural and economic analysis might be usefully united about these themes,and that situated creativity should be construed as analysis of an ongoing co-evolutionary process between economic and cultural dynamics.
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|Item Type:||Journal Article|
|Keywords:||consumer co-creation, creative industries, evolutionary economics, cultural studies|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Cultural Studies not elsewhere classified (200299)|
|Divisions:||Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation|
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
|Copyright Owner:||Copyright 2008 Taylor & Francis|
|Deposited On:||19 Feb 2009 10:56|
|Last Modified:||29 Feb 2012 23:50|
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