Consumer co-creation and situated creativity

Potts, Jason D., Hartley, John, Banks, John A., Burgess, Jean E., Cobcroft, Rachel S., Cunningham, Stuart D., & Montgomery, Lucy (2008) Consumer co-creation and situated creativity. Industry and Innovation, 15(5), pp. 459-474.


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This paper examines the industrial dynamics of new digital media from the perspective of consumer co-creation. We find that consumer–producer interactions are an increasingly important source of value-creation. We conclude that cultural and economic analysis might be usefully united about these themes,and that situated creativity should be construed as analysis of an ongoing co-evolutionary process between economic and cultural dynamics.

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67 citations in Scopus
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44 citations in Web of Science®

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ID Code: 18073
Item Type: Journal Article
Refereed: Yes
Keywords: consumer co-creation, creative industries, evolutionary economics, cultural studies
DOI: 10.1080/13662710802373783
ISSN: 1366-2716
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Cultural Studies not elsewhere classified (200299)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2008 Taylor & Francis
Deposited On: 19 Feb 2009 00:56
Last Modified: 09 Oct 2015 12:50

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