Girly girls and geeky guys
Geneve, Anitza, Nelson, Karen J., & Christie, Ruth J. (2008) Girly girls and geeky guys. In Investigating the Theory and Practice of Gender and Sexuality in the Workplace, 12-13 June 2008, Surrey, United Kingdom. (Unpublished)
Women employed in the Australian Information Communication Technologies (ICT) industries have been presented on the cover of a 2006 calendar as semi clad Information Technology (IT) screen goddesses . On International Women’s Day 2008, school aged girls were informed by a very pink website that ‘tech girls are chic not just geek’ . Such strategies are implemented as a response to gender and occupational stereotypes associated with the ICT industry, which may make it unappealing for women to pursue an ICT career path, such as ‘geeky, lonely male nerds’ being the norm.
However, how do initiatives which promote the femininity or sexuality of female ICT workers encourage more women into the workplace? Are we now suggesting that all women working in ICT need to look glamorous and not admit to being a geek? If these women shape the digital products that shape society, where technology is a dimension of social change (Wajcman, 2000) how will they influence the bust size of female computer game characters?
This paper provides insights into the influence of gender and occupational stereotypes, as identified by participants in an exploratory interpretive case study. Emerging from the data analysis the ‘Sphere of Influence’ conceptual model (Geneve, Nelson, Christie, 2008) is proposed as a conceptual framework with which to explore influences on women’s participation in the ICT. Utilising the lens of ‘human agency’, particularly Bandura’s (1999) Social Cognitive Theory as a theoretical scaffold, moves the case study from descriptive towards explanatory. A hermeneutic approach acknowledges the participant’s active phenomenological role in processing the environmental influences.
Citation countsare sourced monthly fromand citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
|Item Type:||Conference Paper|
|Keywords:||Gender, Digital Content Industry, Multimedia, Games, stereotypes, Bandura|
|Divisions:||Past > QUT Faculties & Divisions > Faculty of Science and Technology|
|Copyright Owner:||Copyright 2008 [please consult the authors]|
|Deposited On:||27 Feb 2009 08:53|
|Last Modified:||09 Jun 2010 23:27|
Repository Staff Only: item control page