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Assessing the value of different business strategies to innovation by firms in the construction industry

Manley, Karen, McFallan, Stephen, Swainston, Mike, & Kajewski, Stephen L. (2008) Assessing the value of different business strategies to innovation by firms in the construction industry. In The 4th IEEE International Conference of Management of Innovation and Technology, 21-24 September 2008, Bangkok, Thailand.

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Abstract

This original empirical research was conducted to explore the relationship between business strategies and innovation implementation by project-based firms. The relative importance of five types of business strategies was assessed, concerning: (1) employees, (2) marketing, (3) technology, (4) knowledge and (5) relationships. Analysis was based on a major survey of the Australian construction industry, as an example of a project-based industry. Marketing strategies were found to be least important to innovation outcomes, across the five strategy types. The individual business strategies having the greatest impact on innovation involved (1) investing in R&D (2) participating in partnering and alliances on projects (3) ensuring project learnings are transferred into continuous business processes (4) monitoring international best practice and (5) recruiting new graduates.

Impact and interest:

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ID Code: 18537
Item Type: Conference Paper
Keywords: business strategies, project-based firms, construction industry, innovation implementation, Australia
DOI: 10.1109/ICMIT.2008.4654431
ISBN: 978-1-4244-2330-9
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > BUILDING (120200) > Building Construction Management and Project Planning (120201)
Divisions: Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Past > Schools > School of Urban Development
Copyright Owner: Copyright 2008 IEEE
Copyright Statement: Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.
Deposited On: 09 Mar 2009 11:42
Last Modified: 29 Feb 2012 23:47

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