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Multimedia campaign on a shoestring : promoting 'stay active - stay independent' among seniors

John-Leader, Franklin, van Beurden, Eric, Barnett, Lisa, Hughes, Karen, Newman, Beth M., Sternberg, Jason S., & Dietrich, Uta (2008) Multimedia campaign on a shoestring : promoting 'stay active - stay independent' among seniors. Health Promotion Journal of Australia, 19(1), pp. 22-28.

Impact and interest:

4 citations in Scopus
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3 citations in Web of Science®

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ID Code: 18560
Item Type: Journal Article
Additional URLs:
Keywords: Falls prevention, Physical activity, Seniors, Partnership, Multi-media campaign, Social Marketing
ISSN: 1036-1073
Subjects: Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700) > Health Promotion (111712)
Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700)
Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700) > Aged Health Care (111702)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Public Health & Social Work
Deposited On: 07 May 2009 14:45
Last Modified: 29 Feb 2012 23:49

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