Facing off on the final frontier: the WTO accession and the re-branding of China's national champions
Keane, Michael A. (2002) Facing off on the final frontier: the WTO accession and the re-branding of China's national champions. Media International Australia Incorporating Culture and Policy: quarterly journal of media research and resources, 105, pp. 130-146.
Official URL: http://www.uq.edu.au/emsah/mia/issues/miacp105.htm...
Abstract
This paper examines ramifications of China’s entry into the World Trade Organisation (WTO) in the context of the increasing internationalisation of its audio-visual industry landscape. The paper begins with a discussion of the concept of sovereignty. This is juxtaposed against the proposition advanced by US content industry spokesperson Jack Valenti that liberalisation of markets and openness to 'ideas' is in China's greater interest. The point is made that a leap of faith between open markets and the 'marketplace of ideas' is viewed suspiciously by Chinese elites, despite their declaration that WTO accession represents a win–win outcome for the Chinese nation. The second section of the paper looks at how China might respond to reassert cultural sovereignty through industry development, in particular the use of branding and localisation. The conclusion reframes the utility of the idea of sovereignty in the light of China’s celebration of national champions.
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| ID Code: | 18687 |
|---|---|
| Item Type: | Journal Article |
| Keywords: | Creative Industries, World Trade Organisation |
| ISSN: | 1329-878X |
| Divisions: | QUT Faculties and Divisions > Creative Industries Faculty |
| Deposited On: | 12 Mar 2009 14:20 |
| Last Modified: | 17 Sep 2010 11:32 |
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