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The School Girl, the Billboard, and Virgin: The Virgin Mobile Case and the Use of Creative Commons Licensed Photographs by Commercial Entities

Carroll, Emma & Coates, Jessica (2011) The School Girl, the Billboard, and Virgin: The Virgin Mobile Case and the Use of Creative Commons Licensed Photographs by Commercial Entities. In Fitzgerald, Brian & Perry, Mark (Eds.) Knowledge Policy for the Twenty-First Century : A Legal Perspective. Irwin Law, Ontario.

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Abstract

An examination of the legal issues arising from Virgin Mobile's use of Creative Commons licensed photos in it's 2007 'Are You With Us or What?' advertising campaign, and its implications for the use of Creative Commons licensed photographs by commercial entities.

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ID Code: 19235
Item Type: Book Chapter
Additional URLs:
Keywords: Creative Commons, Virgin Mobile, copyright, personality rights, publicity rights, open content licensing, photography, advertising
ISBN: 9781552211724
Subjects: Australian and New Zealand Standard Research Classification > LAW AND LEGAL STUDIES (180000) > LAW (180100) > Intellectual Property Law (180115)
Australian and New Zealand Standard Research Classification > LAW AND LEGAL STUDIES (180000) > LAW (180100)
Australian and New Zealand Standard Research Classification > LAW AND LEGAL STUDIES (180000) > LAW (180100) > Commercial and Contract Law (180105)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Faculty of Law
Copyright Owner: The authors
Copyright Statement: This work is licensed under a Creative Commons Attribution 3.0 Australia licence (http://creativecommons.org/licenses/by/2.5/au/). You may copy, distribute and adapt this work, as long as you credit the authors.
Deposited On: 27 Apr 2009 08:40
Last Modified: 13 Nov 2013 14:46

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