The School Girl, the Billboard, and Virgin: The Virgin Mobile Case and the Use of Creative Commons Licensed Photographs by Commercial Entities
Carroll, Emma & Coates, Jessica (2011) The School Girl, the Billboard, and Virgin: The Virgin Mobile Case and the Use of Creative Commons Licensed Photographs by Commercial Entities. In Fitzgerald, Brian & Perry, Mark (Eds.) Knowledge Policy for the Twenty-First Century : A Legal Perspective. Irwin Law, Ontario.
An examination of the legal issues arising from Virgin Mobile's use of Creative Commons licensed photos in it's 2007 'Are You With Us or What?' advertising campaign, and its implications for the use of Creative Commons licensed photographs by commercial entities.
Impact and interest:
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|Item Type:||Book Chapter|
|Keywords:||Creative Commons, Virgin Mobile, copyright, personality rights, publicity rights, open content licensing, photography, advertising|
|Subjects:||Australian and New Zealand Standard Research Classification > LAW AND LEGAL STUDIES (180000) > LAW (180100) > Intellectual Property Law (180115)|
Australian and New Zealand Standard Research Classification > LAW AND LEGAL STUDIES (180000) > LAW (180100)
Australian and New Zealand Standard Research Classification > LAW AND LEGAL STUDIES (180000) > LAW (180100) > Commercial and Contract Law (180105)
|Divisions:||Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation|
Current > QUT Faculties and Divisions > Faculty of Law
|Copyright Owner:||The authors|
|Copyright Statement:||This work is licensed under a Creative Commons Attribution 3.0 Australia licence (http://creativecommons.org/licenses/by/2.5/au/). You may copy, distribute and adapt this work, as long as you credit the authors.|
|Deposited On:||27 Apr 2009 08:40|
|Last Modified:||13 Nov 2013 14:46|
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