Bequests to educational institutions : who gives and why?
Routley, Claire, Sargeant, Adrian, & Scaife, Wendy A. (2007) Bequests to educational institutions : who gives and why? International Journal of Educational Advancement, pp. 193-201.
Bequests have played an important role in the foundation and development of many educational organizations. It is possible that as mortality rates increase, bequest income will become even more vital. In order to maximize income from this source, practitioners need to understand both who leaves bequests, and what their motivations may be for doing so. This study analyzes literature from the fields of marketing, sociology, economics, and sociology to provide an insight into both who gives and why. The findings show that individuals from across the donor base may be receptive to a bequest appeal, and that there appear to be both altruistic and egoistic motivations driving the bequest giving decision. The study concludes with suggestions as to how these findings may be incorporated into practitioners' bequest fundraising.
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|Item Type:||Journal Article|
|Keywords:||Bequests, Bequest motivations, Planned giving|
|Divisions:||Current > Research Centres > Australian Centre for Philanthropy and Nonprofit Studies|
Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Accountancy
|Copyright Owner:||Copyright 2007 Palgrave Macmillan|
|Copyright Statement:||This is a pre-print of an article published in International Journal of Educational Advancement. The definitive publisher-authenticated version International Journal of Educational Advancement, Iss. 7 is available online at: http://www.palgrave-journals.com/ijea/journal/v7/n3/abs/2150061a.html|
|Deposited On:||08 Apr 2009 08:22|
|Last Modified:||25 Sep 2013 22:40|
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