Understanding assessment : the student experience of criterion-referenced assessment in a public relations course

Xavier, Robina J. & Mehta, Amisha (2006) Understanding assessment : the student experience of criterion-referenced assessment in a public relations course. Asia Pacific Public Relations Journal, 6(1), p. 223.


Criterion-referenced assessment (CRA) involves designing assessment tasks in line with subject goals, identifying skills to be demonstrated within an assessment task, assigning relative weights to, and describing each relative skill/criterion (Carlson, MacDonald, Gorely, Hanrahan, & Burgess-Limerick, 2000). In order to increase transparency and encourage assessment for learning, CRA was embedded within an undergraduate introductory public relations unit in 2004. In 2005, research was undertaken to explore the ongoing effectiveness of this assessment paradigm and to identify how more than 150 students used the CRA approach to enhance their learning. The findings of this study show continued strong use of and support for CRA, which has encouraged implementation of CRA across the public relations sequence.

Impact and interest:

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ID Code: 20473
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: Criterion-Referenced Assessment, Public Relations, HERN
ISSN: 1440-4389
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Australian and New Zealand Standard Research Classification > EDUCATION (130000) > SPECIALIST STUDIES IN EDUCATION (130300) > Education Assessment and Evaluation (130303)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2006 Deakin University
Deposited On: 14 May 2009 22:17
Last Modified: 21 Jun 2017 14:41

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