QUT ePrints

Understanding assessment : the student experience of criterion-referenced assessment in a public relations course

Xavier, Robina J. & Mehta, Amisha (2006) Understanding assessment : the student experience of criterion-referenced assessment in a public relations course. Asia Pacific Public Relations Journal, 6(1), p. 223.

Abstract

Criterion-referenced assessment (CRA) involves designing assessment tasks in line with subject goals, identifying skills to be demonstrated within an assessment task, assigning relative weights to, and describing each relative skill/criterion (Carlson, MacDonald, Gorely, Hanrahan, & Burgess-Limerick, 2000). In order to increase transparency and encourage assessment for learning, CRA was embedded within an undergraduate introductory public relations unit in 2004. In 2005, research was undertaken to explore the ongoing effectiveness of this assessment paradigm and to identify how more than 150 students used the CRA approach to enhance their learning. The findings of this study show continued strong use of and support for CRA, which has encouraged implementation of CRA across the public relations sequence.

Impact and interest:

Citation countsare sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

218 since deposited on 14 May 2009
86 in the past twelve months

Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 20473
Item Type: Journal Article
Additional URLs:
Keywords: Criterion-Referenced Assessment, Public Relations, HERN
ISSN: 1440-4389
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Australian and New Zealand Standard Research Classification > EDUCATION (130000) > SPECIALIST STUDIES IN EDUCATION (130300) > Education Assessment and Evaluation (130303)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2006 Deakin University
Deposited On: 15 May 2009 08:17
Last Modified: 29 Feb 2012 23:19

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page