Social identity theory and ethical predisposition
Neale, Larry & Fullerton, Sam (2008) Social identity theory and ethical predisposition. In The 33rd Annual Meeting of the Macromarketing Society, 4-7 June 2008, Clemson, South Carolina.
While previous ethics students have produced consistent results in concluding that females are generally more critical of questionable business practices than are males, no such consensus exists for the results comparing academic majors. This student uses Social Theory to explain these mixed results, and a two-part questionaire to test the relationship. Results reveal that business students at university form a psychological group and identify as businesspeople, while non-business students self-categorized and identify as consumers.
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|Item Type:||Conference Paper|
|Keywords:||Social identity theory, Ethics|
|Subjects:||Australian and New Zealand Standard Research Classification > PHILOSOPHY AND RELIGIOUS STUDIES (220000) > APPLIED ETHICS (220100) > Business Ethics (220102)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2008 [please consult the authors]|
|Copyright Statement:||The Macromarketing Society and Clemson University do not take copyright for papers appearing in the proceedings. The copyright of each abstract or paper in the proceedings belongs to the paper’s author(s).|
|Deposited On:||02 Jun 2009 04:09|
|Last Modified:||29 Feb 2012 13:44|
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