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Enhancing student learning outcomes in international business using audio visual case studies

Wickramasekera, Rumintha & Sebastian, Dipu (2008) Enhancing student learning outcomes in international business using audio visual case studies. In 11th International Conference on Experiential Learning, 8-12 December 2008, University of Technology Sydney, Sydney. (Unpublished)

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Abstract

Critical skills such as identifying and appreciating issues that confront firms that engage in international business and the ability to undertake creative decision making are considered fundamental in the study of International Business.. It is argued that embedding audio-visual case studies within the curriculum could be a powerful strategy in developing such skills. Due to a dearth in the availability of Australian case studies in this area, it is difficult to use such resources within the discipline. The paper outlines the process of developing and implementing the audio-visual case studies. Further, the role of assessments in the implementation process is discussed. An example of an audio-visual case study is presented, and some preliminary student feedback on their learning experience using these case studies is outlined and discussed.

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ID Code: 20477
Item Type: Conference Paper
Keywords: International business, Case studies, Audio visual, Experiential learning, HERN
Subjects: Australian and New Zealand Standard Research Classification > EDUCATION (130000) > EDUCATION SYSTEMS (130100) > Higher Education (130103)
Australian and New Zealand Standard Research Classification > EDUCATION (130000) > CURRICULUM AND PEDAGOGY (130200) > Economics Business and Management Curriculum and Pedagogy (130203)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2008 [please consult the authors]
Deposited On: 18 May 2009 07:52
Last Modified: 29 Feb 2012 23:42

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