Factors influencing attendance at water polo events
Neale, Larry, French, Sarah , & Purchase, Sharon (2008) Factors influencing attendance at water polo events. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Competition for the sporting consumer dollar has increased remarkably in recent years, furthering the need for continuous research on sport consumers. While research addressing fan consumption for professional sports is prevalent, there remains a lack of research into why spectators consume non-professional sporting events. This study uses a consumption model, FANDIM, rather than a motivational model to investigate attendance at water polo events. Results indicate that the physical attractiveness of the players and team indentifcation best explain attendace variance.
Impact and interest:
Citation countsare sourced monthly fromand citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
|Item Type:||Conference Paper|
|Keywords:||non-professional sport, attendance, sport marketing|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > COMMERCIAL SERVICES (150400) > Sport and Leisure Management (150404)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2008 [please consult the authors]|
|Deposited On:||02 Jun 2009 12:09|
|Last Modified:||29 Feb 2012 23:45|
Repository Staff Only: item control page