Factors influencing attendance at water polo events
Neale, Larry, French, Sarah, & Purchase, Sharon (2008) Factors influencing attendance at water polo events. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Competition for the sporting consumer dollar has increased remarkably in recent years, furthering the need for continuous research on sport consumers. While research addressing fan consumption for professional sports is prevalent, there remains a lack of research into why spectators consume non-professional sporting events. This study uses a consumption model, FANDIM, rather than a motivational model to investigate attendance at water polo events. Results indicate that the physical attractiveness of the players and team indentifcation best explain attendace variance.
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|Item Type:||Conference Paper|
|Keywords:||non-professional sport, attendance, sport marketing|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > COMMERCIAL SERVICES (150400) > Sport and Leisure Management (150404)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2008 [please consult the authors]|
|Deposited On:||02 Jun 2009 12:09|
|Last Modified:||29 Feb 2012 23:45|
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