Using the negative binomial distribution to investigate sports attendance
Neale, Larry & Funk, Daniel (2008) Using the negative binomial distribution to investigate sports attendance. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Most of the research into sports attendance uses cognitive and hedonic models as the theoretical foundation. While these models are useful at explaining attendance variance, they are not good predictors of attendance. For frequently purchased consumer goods in stable markets, the study of past behaviour (habit) and the use of the negative binomial distribution (NBD) have been particulary effective in predicting penetration rates and frequence of buyers of a brand or category. This study compares sports attendace at football games with the attendance predicted by the NBD, and finds that attendance at professional football games follows the NBD when season ticket holders are removed from the sample.
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|Item Type:||Conference Paper|
|Keywords:||empirical generalisations, NBD, sports attendance|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Measurement (150504)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > COMMERCIAL SERVICES (150400) > Sport and Leisure Management (150404)
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2008 [please consult the authors]|
|Deposited On:||02 Jun 2009 03:46|
|Last Modified:||29 Feb 2012 13:45|
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