Employee behaviour and relationship quality : impact on customers
This paper examines relationship quality as a multidimensional metaconstruct comprising three dimensions; satisfaction, trust and commitment. The role of relationship quality in its nomological network with service orientation as an antecedent construct and consumers’ positive behavioural intentions, perceived switching costs and activism as the consequences is explored. Survey data from 728 travellers are used employing structural equations modelling to test this conceptualisation. We find that service orientation affects relationship satisfaction and trust, and that the latter influences satisfaction and commitment. In turn, satisfaction, trust and commitment have a positive impact on positive behavioural intentions, trust a negative one on activism, and commitment a positive one on perceived switching costs. The implications of this conceptual and empirical understanding of relationship quality are discussed and directions for future research presented.
Impact and interest:
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|Item Type:||Journal Article|
|Keywords:||Services, Relationship Quality, Trust, Satisfaction, Commitment, Service Orientation, Behavioural Intentions|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2008 Routledge|
|Deposited On:||24 Jun 2009 08:59|
|Last Modified:||29 Feb 2012 23:42|
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