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Legitimating organisational decisions : a study of media framing of the Australian Government’s legitimacy strategy and public opinion on the war in Iraq

Rice, Stephen K.J. & Bartlett, Jennifer L. (2006) Legitimating organisational decisions : a study of media framing of the Australian Government’s legitimacy strategy and public opinion on the war in Iraq. Journal of Communication Management, 10(3), pp. 274-286.

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Abstract

This study investigates how organisations seek to legitimate their decisions by tracking the relationship between press releases issued by the Australian government to support their involvement in the Iraq war, media framing of news stories about this issue, and public opinion. Using a qualitative content analysis of government press releases and media coverage, and the results of Newspoll opinion polls, the study showed that despite shifts in the framing of the stories, public opinion remained almost constant. Given these results, the authors suggest that using media coverage as a reflection of either the organisation’s legitimating attempts, or of public opinion may provide an inaccurate account of the legitimacy of an organisation’s decisions.

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ID Code: 20899
Item Type: Journal Article
Additional URLs:
Keywords: legitimacy, media framing, public opinion, Iraq war, government
DOI: 10.1108/13632540610681167
ISSN: 1363-254X
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2006 Emerald Publishing
Deposited On: 01 Jun 2009 11:04
Last Modified: 29 Feb 2012 23:21

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