Knowledge in advertising and B2B marketing communications : the search for the literature in a global environment
Patti, Charles & van Dessel, Maria (2008) Knowledge in advertising and B2B marketing communications : the search for the literature in a global environment. In The Global Marketing Conference, Academy of Marketing Science, 20-24 March 2008, Shanghai Jiao Tong University, Shanghai.
Knowledge of a discipline's literature is critical to scholarly work - for PhD students, early-career researchers, educators, and other professionals. This study takes a first step in building a readings list in the advertising and business to business (B2B) marketing communications areas. Using a three-themed framework, 537 members of editorial boards of the leading, global journals in advertising and B2B were invited to submit recommended readings that are fundamental to their disciplines areas. The resulting 172-item reading list is presented in the paper along with commentary on the list and suggestions for how the list can be enhanced and utilized to advance marketing education in a global context.
Citation countsare sourced monthly fromand citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
|Item Type:||Conference Paper|
|Keywords:||Advertising Communcations, Business-to-Business, Reading List, Marketing Education|
|Subjects:||Australian and New Zealand Standard Research Classification > EDUCATION (130000) > CURRICULUM AND PEDAGOGY (130200) > Economics Business and Management Curriculum and Pedagogy (130203)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2008 [please consult the authors]|
|Deposited On:||03 Jun 2009 09:40|
|Last Modified:||29 Feb 2012 23:45|
Repository Staff Only: item control page