How is value created? A process model for value creation in government social marketing services
Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine A. (2008) How is value created? A process model for value creation in government social marketing services. In World Social Marketing Conference, 29-30 September 2008, Brighton ; Hove City.
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|Item Type:||Conference Paper|
|Keywords:||Value, Social Marketing, Health, Value Creation|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Theory (150506)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2008 [please consult the authors]|
|Deposited On:||03 Jun 2009 00:50|
|Last Modified:||29 Feb 2012 13:42|
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