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How is value created? A process model for value creation in government social marketing services

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine A. (2008) How is value created? A process model for value creation in government social marketing services. In World Social Marketing Conference, 29-30 September 2008, Brighton ; Hove City.

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162 since deposited on 03 Jun 2009
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ID Code: 20931
Item Type: Conference Paper
Keywords: Value, Social Marketing, Health, Value Creation
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Theory (150506)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2008 [please consult the authors]
Deposited On: 03 Jun 2009 10:50
Last Modified: 29 Feb 2012 23:42

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