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QUTopia : assessing the effectiveness of student operated business for a simulated world

Russell-Bennett, Rebekah & Rundle-Thiele, Sharyn (2008) QUTopia : assessing the effectiveness of student operated business for a simulated world. In Academy of Marketing Annual Conference, 8-10 July, 2008, The Robert Gordon University, Aberdeen. (Unpublished)

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Abstract

This paper presents an experiential learning assessment requiring students to participate as consumers and marketers. This paper contributes to the literature by considering the effetiveness of student-operated businesses on learning. Student feedback indicates that for the majority of students the course met or exceeded their expectations. Students reported good progress on course objectives. However, the student learning survey suggests there is room for improvement if students are to progress on some key course objectives. Simulated student operated businesses should be used in courses with large enrolments ensuring students receive a variety of experiential learning assessments. Implications for educators are offered.

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90 since deposited on 03 Jun 2009
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ID Code: 20941
Item Type: Conference Paper
Keywords: Marketing Education, Simulation, Student businesses
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2008 [please consult the authors]
Deposited On: 03 Jun 2009 11:56
Last Modified: 29 Feb 2012 23:43

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