A case study of a resort destination's rise and fall and rise in line with government intervention
Pike, Steven D. (2006) A case study of a resort destination's rise and fall and rise in line with government intervention. In International Society of Travel and Tourism Educators Conference : Imagining the Future of Travel and Tourism Education, 12-14 October 2006, Las Vegas.
Rotorua was New Zealand's first tourism destination, rising to prominence a hundred years ago on the back of the central government's vision for a South Pacific spa to rival those of Europe. Government resources were used to develop and support Rotorua's infrastructure and tourism industry, like no other in the British Commonwealth for the best part of the 20th century. However, by the 1980s Rotorua's tourism industry was in a crisis that was largely self-inflicted. The paper provides an historical summary of key events leading to the crisis, and subsequent efforts to regain destination competitiveness through a public-private partnership. Written from the perspective of the CEO of the destination's inaugural regional tourism organisation charged with co-ordinating the recovery, the case highlights how one destination's success as a destination has risen, fallen and risen in line with government intervention.
Impact and interest:
Citation countsare sourced monthly fromand citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
|Item Type:||Conference Paper|
|Keywords:||Crisis, Destination Marketing, Destination Competitiveness|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2006 [please consult the author]|
|Deposited On:||03 Jun 2009 13:35|
|Last Modified:||29 Feb 2012 23:18|
Repository Staff Only: item control page