Spoilt for choice : short break holiday preferences in the Brisbane market
Pike, Steven D. (2004) Spoilt for choice : short break holiday preferences in the Brisbane market. In Annual Conference of the Council for Australian University Tourism and Hospitality Education, February 2004, University of Queensland, Brisbane.
Australian short break holidays have received scant attention in the tourism literature, even though this type of holiday has emerged internationally as a significant travel trend in recent years. The paper presents results from the first stage of a longitudinal investigation into short break holiday preferences and behaviour in Queensland. This stage examines some of the characteristics of self-drive short breaks such as importance, frequency, travelling time, preferred destinations, and destination attractiveness attributes. The paper concludes that short breaks represent a significant aspect of holiday destinations within south-east Queensland and northern New South Wales. A feature of the paper is a cross-country comparison of key results with a similar student undertaken in New Zealand, which reveals strong similarities in attitudes towards short breaks. It is suggested therefore the research has implications not only for destinations close to Brisbane, but also for those in other areas.
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|Item Type:||Conference Paper|
|Keywords:||Short breaks, decision sets, top of mind awareness|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600) > Tourism Marketing (150604)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2004 [please consult the author]|
|Deposited On:||04 Jun 2009 08:55|
|Last Modified:||05 Jan 2011 23:43|
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