An investigation of the impact of cross-cultural communication on the management of construction projects in Samoa

Tone, Konelio, Skitmore, Martin, & Wong, Johnny (2009) An investigation of the impact of cross-cultural communication on the management of construction projects in Samoa. Construction Management and Economics, 27(4), pp. 343-361.

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Communication problems have emerged as one of the most significant contemporary challenges facing construction project managers in an increasingly international construction market. However, little research has investigated the impact of cross-cultural communication (CCC) on management systems in this context. This paper investigates the key problems of CCC and their impact for construction project management systems in Samoa via a questionnaire survey of 41 project managers to solicit their views and experiences concerning the impact of human and cultural influences on project management and CCC evaluation processes in Samoa. Also provided are the results of a series of interviews with 32 practitioners and key stakeholders concerning the key barriers to effective communication, and suggested strategies and proactive measures for improving the CCC in Samoa. The findings highlight the need for cultural sensitivity when designing an inter-organisational communication strategy for the management of international projects. An organisation also needs to have a global perspective if it is involved in the international construction market, and be willing to modify communication strategies that are appropriate within the context of host cultures. This research establishes a strong link between changes in perspectives as a result of experiences and the impact of CCC on project management systems.

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14 citations in Scopus
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ID Code: 21067
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: Culture, Communication, International project, Project management, Samoa
DOI: 10.1080/01446190902748713
ISSN: 0144-6193
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > BUILDING (120200) > Building Construction Management and Project Planning (120201)
Divisions: Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Past > Schools > School of Urban Development
Copyright Owner: Copyright 2009 Routledge
Deposited On: 10 Jun 2009 03:34
Last Modified: 29 Feb 2012 13:54

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