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Exploring mindlessness as an explanation for the media equation : a study of stereotyping in computer tutorials

Johnson, Daniel M. & Gardner, John (2009) Exploring mindlessness as an explanation for the media equation : a study of stereotyping in computer tutorials. Personal and Ubiquitous Computing, 13(2), pp. 151-163.

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Abstract

This study extends previous media equation research by empirically testing the mindlessness explanation of media equation behaviour. The current study explored the potential moderating effect of mood on media equation behaviour. Specifically, the study assessed whether participants’ tendency to stereotype when interacting with a computer varied as a function of mood. Seventy-six undergraduate students were exposed to either a positive or negative mood manipulation and then completed a computer- based tutorial on car engines. The tutorial was presented using either a male or female synthesised voice. Participants’ affective state, attitudes and opinions were assessed via questionnaire. Female participants in a positive mood showed a greater propensity to genderstereotype computers than female participants in a negative mood, suggesting that media equation behaviour is more likely to result when people are in a mindless state. Male participants, however, did not show the same pattern of behaviour.

Impact and interest:

3 citations in Scopus
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2 citations in Web of Science®

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Full-text downloads:

83 since deposited on 13 Nov 2009
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ID Code: 21068
Item Type: Journal Article
Keywords: media equation, stereotyping, mindlessness, human-computer interaction
DOI: 10.1007/s00779-007-0193-9
ISSN: 1617-4909
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > OTHER INFORMATION AND COMPUTING SCIENCES (089900) > Information and Computing Sciences not elsewhere classified (089999)
Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Psychology not elsewhere classified (170199)
Australian and New Zealand Standard Research Classification > TECHNOLOGY (100000) > OTHER TECHNOLOGY (109900) > Technology not elsewhere classified (109999)
Divisions: Past > QUT Faculties & Divisions > Faculty of Science and Technology
Copyright Owner: Copyright 2009 SpringerLink
Copyright Statement: The original publication is available at www.springerlink.com
Deposited On: 13 Nov 2009 11:38
Last Modified: 01 Mar 2012 00:13

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