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Fashion as a communication medium to raise environmental awareness and sustainable practice

Holgar, Monika, Foth, Marcus, & Ferrero-Regis, Tiziana (2009) Fashion as a communication medium to raise environmental awareness and sustainable practice. In Flew, T. (Ed.) Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communications Association Annual Conference, Australian and New Zealand Communication Association, Queensland University of Technology, Brisbane, Queensland, pp. 1253-1275.

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Abstract

Growing concern around ecological issues is prompting ever more reflection on human attitudes and actions within our environment. Environmental data is increasingly being sought to build awareness of the impact of human behaviours, and encourage action towards the adoption of more sustainable practices. More and more, technology is being developed to monitor and publish environmental and related data. In addition, miniature and embedded technologies are now so pervasive to be integrated into clothing, enhancing the functionality, interactivity, and well-established communicative qualities of fashion. In seeking innovative ways to make environmental issues connect meaningfully to individuals, this paper proposes that by using technology to augment the responsiveness of fashion, we can have a more sensitive experience of our environment, leading to a better understanding and ultimately increased consideration for our actions in that environment.

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ID Code: 21101
Item Type: Conference Paper
ISBN: 9781741072754
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Studies (200101)
Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Computer-Human Interaction (080602)
Australian and New Zealand Standard Research Classification > ENVIRONMENTAL SCIENCES (050000) > ENVIRONMENTAL SCIENCE AND MANAGEMENT (050200) > Environmental Education and Extension (050203)
Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > POLICY AND ADMINISTRATION (160500) > Environment Policy (160507)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Textile and Fashion Design (120306)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Digital and Interaction Design (120304)
Divisions: Past > Disciplines > Fashion
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2009 [please consult the authors]
Deposited On: 11 Jun 2009 11:13
Last Modified: 23 Oct 2012 09:40

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