Integrating trust with public reputation in location-based social networks for recommendation making
Bhuiyan, Touhid, Xu, Yue, & Josang, Audun (2008) Integrating trust with public reputation in location-based social networks for recommendation making. In Proceeding of 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology, 9-12 December 2008, Sydney.
The recent emergence of location-based social networking services is revolutionizing web-based social networking allowing users to share real-life experiences via geo-tagged user-generated multimedia content. One of the key challenges of the web-based social networks as an information sharing and exchanging channel is how to manage healthy relationships among community users and ensure the quality of the information shared and exchanged within the community, which holds a very significant importance to user satisfaction. Deciding whom and what information to trust is very difficult in environment where the users are unknown to each other. This paper investigates the possibilities of managing trust between the users of a web-based social network while recommending items to the members of the network. A novel framework is proposed to integrate trust among community members and public reputation of items to recommend the most appropriate items to a user of the network.
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|Item Type:||Conference Paper|
|Keywords:||Trust propagation, Public reputation, Recommender system, CF|
|Subjects:||Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Information Systems Management (080609)|
|Divisions:||Past > QUT Faculties & Divisions > Faculty of Science and Technology|
|Copyright Owner:||Copyright 2008 IEEE Computer Society|
|Copyright Statement:||Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.|
|Deposited On:||11 Jun 2009 13:21|
|Last Modified:||29 Feb 2012 23:46|
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