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Social media : tools for user-generated content : social drivers behind growing consumer participation in user-led content generation [Volume 1 : state of the art]

Bruns, Axel & Bahnisch, Mark (2009) Social media : tools for user-generated content : social drivers behind growing consumer participation in user-led content generation [Volume 1 : state of the art]. Smart Services CRC.

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Abstract

We define social media as:

Websites which build on Web 2.0 technologies to provide space for in-depth social interaction, community formation, and the tackling of collaborative projects.-----

In this report we do not aim to make an argument for why social media elements should be incorporated into the online operations of non-profit and commercial organisations; while there are many benefits to working with social media communities, the decision to do so must be made on a case-by-case basis by considering the specific needs of the organisation and its online presence. It is not the aim of this report to discuss at great length the reasons why such choices have been made, but to offer insights into how the benefits of social media can be maximised. So, for organisations which do choose to incorporate social media elements into their online presence, this report provides material to inform that choice and guide the structural decisions which follow from it. We highlight the importance of understanding both the social and technological aspects of social media, and of addressing them in developing and managing social media Websites.

Impact and interest:

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ID Code: 21206
Item Type: Report
Additional Information: This report was published as part of QUT's involvement in the Smart Services CRC.
Additional URLs:
Keywords: social media, Smart Services CRC, produsage, user-generated content, collaboration, smart services
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Current > Schools > Journalism, Media & Communication
Copyright Owner: Copyright 2009 Smart Services CRC Pty Ltd
Copyright Statement: This work is licensed under http://creativecommons.org/licenses/by-nd/2.5/au/legalcode
Deposited On: 16 Jun 2009 08:11
Last Modified: 09 Jun 2010 23:44

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