Marketing M-Services: Establishing a Usage Benefit Typology Related to Mobile User Characteristics
Drennan, Judy & Sullivan Mort, Gillian (2005) Marketing M-Services: Establishing a Usage Benefit Typology Related to Mobile User Characteristics. The Journal of Database Marketing and Customer Strategy Management, 12(4), pp. 327-341.
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|Item Type:||Journal Article|
|Keywords:||M-Services, Consumer Attitudes, Mobile Digital Technology, Mobile Marketing, Business-to-Consumer Marketing|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2009 13:06|
|Last Modified:||29 Feb 2012 13:13|
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