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Marketing M-Services: Establishing a Usage Benefit Typology Related to Mobile User Characteristics

Drennan, Judy & Sullivan Mort, Gillian (2005) Marketing M-Services: Establishing a Usage Benefit Typology Related to Mobile User Characteristics. The Journal of Database Marketing and Customer Strategy Management, 12(4), pp. 327-341.

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ID Code: 22140
Item Type: Journal Article
Keywords: M-Services, Consumer Attitudes, Mobile Digital Technology, Mobile Marketing, Business-to-Consumer Marketing
ISSN: 1741-2439
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 17 Jun 2009 23:06
Last Modified: 29 Feb 2012 23:13

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