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Advertising Strategy and Effective Advertising: Comparing the USA and Australia

Frazer, Charles, Patti, Charles, & Sheehan, Kim (2002) Advertising Strategy and Effective Advertising: Comparing the USA and Australia. Journal of Marketing Communications, 8(3), pp. 149-164.

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7 citations in Scopus
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ID Code: 22609
Item Type: Journal Article
ISSN: 1352-7266
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 17 Jun 2009 23:17
Last Modified: 11 Aug 2011 03:24

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