Advertising Strategy and Effective Advertising: Comparing the USA and Australia
Frazer, Charles, Patti, Charles, & Sheehan, Kim (2002) Advertising Strategy and Effective Advertising: Comparing the USA and Australia. Journal of Marketing Communications, 8(3), pp. 149-164.
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|Item Type:||Journal Article|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2009 13:17|
|Last Modified:||10 Aug 2011 17:24|
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