Child(hood) abuse: constructing the Australian public in public service advertisements

Brennan, Marc A. (2001) Child(hood) abuse: constructing the Australian public in public service advertisements. Media International Australia Incorporating Culture and Policy: quarterly journal of media research and resources.


This paper intervenes in debates about the construction of ‘publics’ by the media. It traces the way in which one governmental genre of television programming – the public service announcement – attempts the difficult task of constructing a unified sense of ‘the public’ in Western Australia by means of appeals to a supposedly ‘universal’ discourse; that of the protection of children. The paper examines the ways in which these advertisements employ such strategies and discusses the limitations and implications of such appeals by looking at the citizens who are excluded from such a ‘public’

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ID Code: 228
Item Type: Journal Article
Refereed: Yes
Additional Information: This is the author-manuscript version of this paper. Please refer to the journal (link above) for access to the definitive, published version.
Additional URLs:
Keywords: public service, advertisements, child abuse, communication
ISSN: 1329-878X
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2001 University of Queensland
Deposited On: 21 Jun 2004 00:00
Last Modified: 09 Jun 2010 12:21

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