Relationship Marketing, Audience Retention and Performing Arts Organisation Viability
Carr, Rodney, Radbourne, Jennifer, Rentschler, Ruth, & Rickard, John (2002) Relationship Marketing, Audience Retention and Performing Arts Organisation Viability. International Journal of Nonprofit and Voluntary Sector Marketing, 7(2), pp. 118-130.
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|Item Type:||Journal Article|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Deposited On:||17 Jun 2009 13:30|
|Last Modified:||10 Aug 2011 17:05|
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