Factors Affecting E-Mail Marketing Sourcing Decisions: A Transaction Cost Perspective
Drennan, Judy & Watjatrakul, Boonlert (2005) Factors Affecting E-Mail Marketing Sourcing Decisions: A Transaction Cost Perspective. Journal of Marketing Management, 21(7-8), pp. 701-723.
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|Item Type:||Journal Article|
|Keywords:||E-mail marketing, Outsourcing, Transaction cost, Specificity, Uncertainty|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2009 23:56|
|Last Modified:||29 Feb 2012 23:13|
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