Barriers to entry: An assumption is challenged
Lewis, Kieran J. (1998) Barriers to entry: An assumption is challenged. Australian Journalism Review, 20(1), pp. 153-165.
A study of the establishment and subsequent failure in 1993 of the Brisbane Weekend Times newspaper questions the assumption that major newspaper owners collude to erect barriers to new market entrants, and finds support for claims that critics of the Australian newspaper market had confused ease of entry with a guarantee of entry. In examining start-up and delivery costs, the costs of news sources, readers' habits and advertiser support, the ability of the newspaper to absorb losses, and the influence of News Limited in the newspaper's proposed market, the study finds that the primary reason for the failure of the Brisbane Weekend Times is that its owners had insufficient captial to sustain its production, rather than any specific barriers that established newspaper owners had erected to preclude competition.
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|Item Type:||Journal Article|
|Keywords:||newspapers, new publications, barriers, start up costs|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300) > Journalism Studies (190301)
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty|
|Copyright Owner:||Copyright 1998 Journalism Education Association|
|Deposited On:||25 Jun 2004|
|Last Modified:||15 Jan 2009 06:27|
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