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A Theoretical Framework for Analysis of Image Transfer in Multiple Sponsorships

Chien, Pi-Hsuan, Cornwell, T , & Stokes, Robyn (2005) A Theoretical Framework for Analysis of Image Transfer in Multiple Sponsorships. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.

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ID Code: 23915
Item Type: Conference Paper
Keywords: Sponsorship, Image Transfer, Theory, Proposition
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 18 Jun 2009 00:15
Last Modified: 10 Aug 2011 23:43

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