Assessing the Efficacy and Implications of Self-Esteem Appeals in the Self-gifting Market
Patti, Charles & Skousgaard, Heather (2004) Assessing the Efficacy and Implications of Self-Esteem Appeals in the Self-gifting Market. In Jim Wiley, Professor (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Wellington, New Zealand.
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|Item Type:||Conference Paper|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2009 14:16|
|Last Modified:||29 Feb 2012 13:08|
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