A Self-Determination Approach to Understanding the Protection and Attainment of Delayed, High Cost Goals
Morse, Alexander & Peloso, Antony (2003) A Self-Determination Approach to Understanding the Protection and Attainment of Delayed, High Cost Goals. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries , Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.
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|Item Type:||Conference Paper|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Consumer-Oriented Product or Service Development (150501)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2009 14:17|
|Last Modified:||05 Jan 2011 13:47|
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