Self-Service Technology, Satisfaction and Consumer Retention
Beatson, Amanda, Coote, Len, & Drennan, Judy (2006) Self-Service Technology, Satisfaction and Consumer Retention. In Avlonitis, G, Papavassiliou, N, & Papastathopoulou, P (Eds.) Conference Proceedings of the 35th EMAC Conference, 23 - 26 May 2006, Greece, Athens.
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| ID Code: | 23973 |
|---|---|
| Item Type: | Conference Paper |
| Keywords: | Self-Service Technology, Consumer Satisfaction, Relationship Commitment, Perceived Switching Costs |
| Subjects: | Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599) |
| Divisions: | Current > QUT Faculties and Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
| Deposited On: | 18 Jun 2009 00:17 |
| Last Modified: | 23 Apr 2012 12:40 |
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