The Innovation Chain: A Strategic Approach to Gaining a Competitive Advantage

Hastings, Kathleen & Healy, Marilyn (2001) The Innovation Chain: A Strategic Approach to Gaining a Competitive Advantage. In ANZMAC 2001 - Bridging Marketing Theory and Practice (CD Rom), 1-5 December 2001.

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ID Code: 23981
Item Type: Conference Paper
Refereed: Yes
ISBN: 0-473-08206-3
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Deposited On: 17 Jun 2009 14:18
Last Modified: 10 Aug 2011 14:33

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