Brand Differentiation for Services: An Integrative Framework
Bougoure, Ursula & Leung, Lai-Cheung (2006) Brand Differentiation for Services: An Integrative Framework. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.
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|Item Type:||Conference Paper|
|Keywords:||Branding, Services Branding, Services Marketing, Hong Kong|
|ISBN:||1 74107 159 3|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2009 14:18|
|Last Modified:||29 Feb 2012 13:19|
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