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Brand Differentiation for Services: An Integrative Framework

Bougoure, Ursula & Leung, Lai-Cheung (2006) Brand Differentiation for Services: An Integrative Framework. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.

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ID Code: 24000
Item Type: Conference Paper
Keywords: Branding, Services Branding, Services Marketing, Hong Kong
ISBN: 1 74107 159 3
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 18 Jun 2009 00:18
Last Modified: 29 Feb 2012 23:19

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