Measuring Event Sponsorship Effects in a Government-To-Business (G2B) Relationship Domain
Stokes, Robyn (2005) Measuring Event Sponsorship Effects in a Government-To-Business (G2B) Relationship Domain. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.
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|Item Type:||Conference Paper|
|Keywords:||Event Sponsorship, Government-to-business, Marketing Strategies|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2009 14:22|
|Last Modified:||05 Jan 2011 13:48|
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