Relationship Marketing During Rugby World Cup 2003: A Comparison of Leveraging by an Australian State Government Department and a Private Firm
Stokes, Robyn (2005) Relationship Marketing During Rugby World Cup 2003: A Comparison of Leveraging by an Australian State Government Department and a Private Firm. In Troilo, G (Ed.) Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th European Marketing Academy Conference (EMAC), 24 May - 27 May 2005, Italy, Milan.
Citation countsare sourced monthly fromand citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
|Item Type:||Conference Paper|
|Keywords:||Relationship Marketing, Relational Leveraging, Business-to-business Markets, Mega-events|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||18 Jun 2009 00:23|
|Last Modified:||05 Jan 2011 23:48|
Repository Staff Only: item control page