Relationship Marketing During Rugby World Cup 2003: A Comparison of Leveraging by an Australian State Government Department and a Private Firm
Stokes, Robyn (2005) Relationship Marketing During Rugby World Cup 2003: A Comparison of Leveraging by an Australian State Government Department and a Private Firm. In Troilo, G (Ed.) Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th European Marketing Academy Conference (EMAC), 24 May - 27 May 2005, Italy, Milan.
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|Item Type:||Conference Paper|
|Keywords:||Relationship Marketing, Relational Leveraging, Business-to-business Markets, Mega-events|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||18 Jun 2009 00:23|
|Last Modified:||05 Jan 2011 23:48|
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