An Old Solution to a New Problem: Using the GE Screening Grid to Evaluate Marketing Opportunities Related to Sister State Agreements
Gatfield, Terry & Mcdonnell, John (2002) An Old Solution to a New Problem: Using the GE Screening Grid to Evaluate Marketing Opportunities Related to Sister State Agreements. In Bigne, Enrique, Johar, Vic, & Hassan, Salah (Eds.) Proceedings of the Multicultural Marketing Conference of the Academy of Marketing Science, 26-29 June 2002, Valencia, Spain.
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|Item Type:||Conference Paper|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2009 14:32|
|Last Modified:||22 Feb 2013 02:48|
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