Building an organizational change communication theory
Frahm, Jennifer & Brown, Kerry (2005) Building an organizational change communication theory. In Weaver, M (Ed.) A New Vision of Management in the 21st century, 2005 Academy of Management Annual Meeting Proceedings, 5-10 August 2005, United States of America, Hawaii, Honolulu.
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The difficulty of communicating during organizational change has intensified with the prevalence of continuously changing organizations (Buchanan, Claydon & Doyle, 1999). The difficulty faced by managers is compounded by the lack of studies examining organizational communication within a context of organizational change (Eisenberg, Andrews, Murphy, & Laine-Timmerman, 1999; Lewis & Seibold, 1996). Not surprisingly then, is there a paucity of organizational change theory to guide further research and practitioners. This paper addresses the lack of organizational change communication research and contributes to theoretical development of communication during organizational change. A model of change communication during continuous change is presented from the analysis of two longitudinal empirical studies. Central constructs of the model are the monologic change communication, the dialogic change communication and the background talk of change. Further Van de Ven and Poole's (1995) Process Theories of Change are extended to consider the sequencing of the three constructs. The findings suggest that the sequencing of the dominant change communication approaches is informed by an alignment of individual communication competences and organizational change communication expectations.
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|Item Type:||Conference Paper|
|Keywords:||Organisational Change, Communication Theory|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Human Resources Management (150305)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Deposited On:||17 Jun 2009 14:37|
|Last Modified:||08 Mar 2012 16:34|
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