A Model of Integrated Marketing Communications Implementation: The Mediating Role of Organizational Design in Firm Performance
Patti, Charles & Shadur, Mark (2004) A Model of Integrated Marketing Communications Implementation: The Mediating Role of Organizational Design in Firm Performance. In Munuera-Aleman, Jose (Ed.) Proceedings of the 33rd EMAC Conference Worldwide, 18 - 21 May 2004, Murcia, Spain.
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|Item Type:||Conference Paper|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||17 Jun 2009 14:38|
|Last Modified:||29 Feb 2012 13:08|
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