A Model of Integrated Marketing Communications Implementation: The Mediating Role of Organizational Design in Firm Performance
Patti, Charles & Shadur, Mark (2004) A Model of Integrated Marketing Communications Implementation: The Mediating Role of Organizational Design in Firm Performance. In Munuera-Aleman, Jose (Ed.) Proceedings of the 33rd EMAC Conference Worldwide, 18 - 21 May 2004, Murcia, Spain.
Impact and interest:
Citation countsare sourced monthly fromand citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
|Item Type:||Conference Paper|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||18 Jun 2009 00:38|
|Last Modified:||29 Feb 2012 23:08|
Repository Staff Only: item control page